What makes a show like Netflix's CHEER rise above the noise? Authenticity and smart influencer marketing. Read more

Social Listening is understanding the feeling behind the data to improve your outreach and strategy. Here's how it can help you find the perfect influencer for your campaign. Read more

Instagram confirmed it has prototyped a Partner Program that will allow creators to monetize their long-form IGTV video content. Here's what the IGTV Partner Program will look like, when will it go public, plus what it means for the future of rev share and influencer marketing. Read more

With Facebook Messenger's proven engagement and conversion rates, we’re predicting that paid Direct Message marketing for Instagram isn’t far behind. Here's how brands and influencers will benefit. Read more