Tagger by Sprout Social’s Q2 2023 Fashion Index takes an immersive plunge into the world where brands harness the influential power of creators and influencers. This comprehensive report meticulously analyses data sourced from Signals, Tagger’s proprietary social intelligence engine, providing insights and trends from the second quarter of 2023. This in-depth exploration offers a detailed examination of information gathered from an estimated 446,000 influencers and their interactions with a staggering 15.6 million social media posts, boasting an impressive average engagement rate of 0.94% across all digital platforms.
Dive into the heart of influencer marketing in the fashion industry, as we uncover the strategies, tactics and dynamics that are shaping the future of this exciting sector.