One industry trend we’ve seen gain success across the board is long-term influencer partnerships.
In the early years of influencer marketing, brands often contracted with a high number of creators for one-time campaigns. Now, brands are using technology to find influencers whose audiences already have a direct affinity for their brand. Then, brands hire those high-value influencers for longer period of time, ensuring repeated exposure of their name and products to a dialed-in audience.
